What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
a. On Page Optimization
b. Off Page Optimization
What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
Name some SEO blogs that you frequently read?
a. Jimboykins
b. Search Engine Land
c. SEOSmarty
d. MOZ
e. Search Engine Journal
How many characters limits in Title tag?
We can add 70 characters in title tag.
Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing
What are the common SEO mistakes while producing digital content?
People usually make the following common SEO mistakes while writing content on digital platforms:
Using wrong words
Problems with redirection
Falling prey of SEO myths
What are the different techniques used in Offpage SEO?
There are lots of techniques used in Offpage SEO work. Major Techniques are:
Directory Submission
Social Bookmarking
Blog Post
Article Post
Press Release Submission
Forum Posting
Yahoo Answer
Blog Comment
Deep link Directory Submission
Regional Directory Submission and all that.
What are Meta Tags?
HTML meta tags are usually referred as tags of page data which sits between
opening and closing head tags of a document’s HTML code. Actually these are
hidden keywords who sit in the code. These are invisible to visitors but are visible
and readable by Search Engines.
<head>
<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />
</head>
What do you know about Black Hat SEO?
In order to attain High Ranking in search engine result page, websites
go for various methods and techniques which are characterized by two
categories.
The method which are implemented and acceptable according to search
engine guidelines are White Hat SEO, on the other hand, the method
which are less acceptable or instructed to avoid in search engine guidelines
are “Black Hat SEO”.
Can you tell me some Black Hat SEO techniques?
Some Black Hat SEO techniques are:
Keyword Stuffing
Cloaking
Doorway Pages or Gateway Pages
Link Farming
Hidden Text, etc.
Name the bots (spider) of major search engine?
The name of bots/spider of Google search engine
is GoogleBot, Yahoo Slurp for Yahoo search andBingBot for Bing
search engine.
What is Cache?
Cache is the process performed by search engine crawler at a regular
interval of time. It used to scan and take snapshot of each page over World Wide
Web as well as store as a backup copy. Almost every search engine result page
incorporates a cached link for every site. However, clicking over cached link
show you the last Google cached version of that specific page rather than of
current version. Also, you can directly prefix
“cache:http://www.webgranth.com” with desired URL to view it cached
version.
What is cloaking?
Cloaking is a technique which is used in Black Hat SEO that enables
to create two distinct pages where the page content being presented to search
engine spider is different from that which is being presented to user’s browser.
This technique does not come under the guidelines of search engines.
Do you know about Blog Flipping?
Blog Flipping is the practice to sale a blog when it becomes famous and
popular as well as driving healthy amount of traffic.
Can you establish a difference between SEM and SEO?
SEO is a set of processes to get our website or pages
appear in search engine result page. On the other hand SEM
is search engine marketing being used in practice to purchase
advertising space in search engine page result.
What do you think about social media in SEO strategy?
Social networking websites are considered as social media which is
very effective and robust for viral marketing. Viral marketing has been
proved as very powerful resource, in the case if our content is unique,
attractive and appealing. Some media Site:
Facebook
Twitter
Linkedin
Myspace
Digg
Youtube
Myspace, etc.
How backlink tools work?
Backlink tools runs a series of tests to tell you how many backlinks are pointing to the weblink you entered. Additional information is also being collected like anchor text used, Domain Authority & Trust of the backlink source, and any potential flags or warnings for each individual link.
Mention what do you understand by Frames in HTML?
A Frame in HTML is a technique that divides the content of a page onto several parts. Search engines consider Frames as completely different pages and may have a negative impact on SEO. We should avoid the usage of Frames and use basic HTML instead.
Mention which is the most important area to include your keywords?
The most important area to include your keywords are,
Page title
Body text
What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
What is Cross Linking?
It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.
What is Off Page Optimization?
Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.
What are the SEO Techniques available?
Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO.
What do you mean by Page Rank or PR?
For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.
What is Cross linking and its functions?
The process of linking one site to another and providing a way to allow access to it is called cross linking. Reference sites are made available to users searching for the related content. Purpose of displaying the page on search engines using SEO techniques and methods is fulfilled by cross linking. The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.