{"id":4666,"date":"2020-05-30T18:47:35","date_gmt":"2020-05-30T18:47:35","guid":{"rendered":"https:\/\/www.gologica.com\/elearning\/?p=4666"},"modified":"2025-04-06T03:58:00","modified_gmt":"2025-04-06T03:58:00","slug":"basics-concepts-of-adobe-analytics-adobe-analytics-tutorial","status":"publish","type":"post","link":"https:\/\/www.gologica.com\/elearning\/basics-concepts-of-adobe-analytics-adobe-analytics-tutorial\/","title":{"rendered":"Basics Concepts Of Adobe Analytics Tutorial"},"content":{"rendered":"

Overview<\/strong> <\/p>\n

Adobe Analytics is one of the most popular industry solutions for applying real-time analytics and detailed segmentation across all marketing channels. Analysts around the world use it to get high-value audiences and power customer intelligence for his or her business. Adobe Analytics APIs offer limitless ways to integrate the foremost important customer data into key business processes.<\/p>\n

Adobe Analytics helps gather, organize, analyze, and report on everything customers do through web analytics. Businesses can connect to Adobe Analytics and visualize all their data in a unified view to answer important business questions.<\/p>\n

In this tutorial you can learn:<\/strong><\/p>\n

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Analysis Workspace<\/p>\n

Report Suites<\/p>\n

User Interface<\/p>\n

Benefits of Adobe Analytics<\/p>\n<\/blockquote>\n

Analysis Workspace:<\/strong> <\/p>\n

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It is a strong and flexible base to create custom projects. during this section, you’ll gain total control over different segments like metrics, visualization, dimensions, and more. All you’ve got to do is drag & drop them on the platform and begin getting deep insights about your website performance.<\/p>\n

Report Suites:<\/strong> <\/p>\n

Whether it’s one website multiple websites or even a subset of various sites, Report Suite allows you to get end-to-end and independent reporting for all of them. Primarily, it’s used for one website, but it can work on the worldwide segment where several sites are combined to get total numbers.<\/p>\n

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You can select a selected report suite to use whenever you log in to access unplanned Analysis, marketing reports, and report builder. <\/p>\n

User Interface:<\/strong> <\/p>\n

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Dimensions:<\/strong> <\/p>\n

Different characteristics\/descriptions of metric data that you can view, break down, and even compare in a report represent dimensions. These are non-numeric values and dates which are possible to break down.<\/p>\n

Metrics:<\/strong> <\/p>\n

Quantifiable information related to website visitors is termed as Metrics. These include views, reloads, click-throughs, units, average time spent, orders, and revenue. These are the very basis for creating reports that allow you to understand data associations. <\/p>\n

Metrics come in 3 categories: <\/p>\n