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Advanced Pay-Per-Click (PPC) Online Training

Learners: 90   |   Duration: 40 Hours   |   Reviews 1 ( 5.0 )

GoLogica provides excellent digital marketing courses, and one of them is complete training on Pay-Per-Click (PPC). Our experts will help you learn by doing practical activities, making sure you become skilled at PPC advertising. Come join GoLogica for an educational experience that will transform your skills and help you progress in the constantly changing digital world.

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About Advanced Pay-Per-Click (PPC)

The latest Pay PerClick techniques, including those involving display ads and actions that people take on your website, will be covered by our PPC Course as well as web analytics information. You should learn about advanced bidding, tracking the performance of your ads campaign, how search engines rank ads and different advertising platforms as well as methods for improving lead generation. We will also demonstrate how to determine the success of your campaigns for search engine marketing.

The GoLogica course will teach you how to use Pay PerClick (PPC) ads. You'll learn what it is and why it's beneficial. The lesson will also explore how Pay-Per-Click is connected to Search Engine Marketing (SEM) and cover key terms such as ad groups, display network, quality score, billing models, and ad auction. It will discuss terms like keywords, text ads, expanded text ads, ad extensions, targeting, A-B testing, and more. 

In this advertising and marketing strategy, the advertiser only pays when someone clicks on their ad. These ads are published on websites, social media, and other online platforms like web pages and blogs. Many people use this form of advertising today.

This online PPC course is created by top industry experts to turn you into a PPC Specialist in a well-known company. It will quickly advance your career in Digital Marketing with live online lessons and real-world projects. These projects and case studies are based on what you learn in the program.

GoLogica's Pay-Per-Click (PPC) training helps you:

  • Apply your skills to real-world projects, get practical experience
  • Receive a certification upon completion, validating your knowledge  inthe data world
  • Improve your career opportunities by acquiring in-demand data skills
  • Learn how to reach different online audiences using digital ads
  • Get skills in using the right keywords and organizing them effectively
  • Understand how to improve paid marketing for better business or website visibility
  • Learn how to monitor and measure how well your campaign is doing by using tools that analyze data

GoLogica's training mixes volume learning with real-life practice. Our skilled teachers guide you through real situations to ensure you learn by doing. In our PPC course, designed for hands-on learning, you'll work with theory, practical exercises, and real examples. Our experienced experts make learning interactive, using live projects and simulations to help you practice and get ready for real challenges.

Once you complete GoLogica's Pay-Per-Click course, you can earn a certification to showcase your skills, and you'll become skilled at solving real-world problems.

  • Live Online Classes: Join classes where you can talk to the instructor and other students. This makes learning fun and interactive
  • 24/7 Support: Get help anytime you need it while you are learning, so you are never stuck or confused
  • Practical Training with Experts:  Use hands-on assignments and real-world projects to understand important concepts
  • Flexible Timing: Pick the times for your classes that fit your schedule, so learning can be easy for everyone
  • Guidance from Industry Experts: Get advice and tips from people who know a lot about the subject and have experience working in the field
  • Free Study Material: Use PowerPoint slides or PDFs for learning at no extra cost. You have all you need to study without spending extra money
  • Certification Opportunity:  Get a certificate when you finish the course, showing you are good at what you learned

What will you learn in the Pay-Per-Click Course?

  • Learning the Basics of PPC Advertising:Learn the fundamental principles of PPC advertising
  • Developing Proficiency in Campaign Setup and Management: Become skilled in setting up and managing advertising campaigns effectively
  • Implementing Advanced Keyword Research Techniques:Use advanced methods to find the right words for your ads
  • Crafting Compelling Ad Copy for Better Click-Through Rates (CTR): Create persuasive ad content to get more people clicking on your ads
  • Understanding Bid Strategies and Budget Allocation: Know how to bid for keywords and manage your advertising budget wisely
  • Analyzing Performance Metrics to Optimize Campaigns: Study data to improve how well your campaigns are doing
  • Staying Updated with PPC Industry Trends and Innovations:Keep current with the latest happenings and new ideas in the PPC advertising world
  • Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing

Who should take this Pay-Per-Click Course?

This course is ideal for:

  • Online Marketers: People who work in marketing and want to get better at advertising online
  • Marketing Specialists: People who want to become PPC specialists and digital marketers
  • Online Marketing Associates: People working in online marketing
  • Marketing Managers: Individuals in charge of marketing or 

managing marketing activities

  • People who are students or have recently completed school and are interested in working in digital advertising

What are the prerequisites for taking the Pay-Per-Click Course?

To join this training, you should:

- Have a basic understanding of digital marketing concepts,

This means you should know a bit about digital marketing ideas.

   -  Knowing about online advertising platforms is helpful but 

Not required. It's beneficial if you are aware of online ads, but youdon't have to.

- Make sure you have a laptop or desktop with internet access for hands-on exercises. You'll need a computer with internet to do practical exercises

Why should you go a for Pay-Per-Click Training Course?

Business Growth: If you have a business or you're an industrialist, gaining PPC skills can make your business show up more on the internet and bring in new customers.

Gain knowledge: PPC training courses provide a completeunderstanding of PPC advertising. This involves creating campaigns, discovering keywords, writing ads, managing bids, and monitoring conversion performance. You'll learn how PPC operates and how to make campaigns highly effective.

Career development:Improve your job possibilities and create newchances in the world of digital marketing.

Problem-Solving Skills: Thetraining helps you become good at solving real problems in the digital world. This makes you someone who can handle different situations and be successful in changing work environments.

Increased Marketability: Companies like to hire people who have special skills. When you finish a PPC training course, it makes you more appealing to employers, increasing your chances of getting a job.

Keep up with industry changes: Digital marketing and PPC always change. Signing up for a class helps you stay up to date on new trends, top methods, and changes in paid search platforms such as Google Ads and Bing Ads. This information will help you stay ahead in your work and make smart choices.

NetworkingOpportunities: Connect with other professionals and experts in the industry to develop your professional network.

Certification Validation: Completing the course prepares you for the Pay-Per-Click (PPC) exam. Obtaining this certification validates your expertise and serves as a recognized proof of your skills.


Salary as per Market

PPC specialists make different salaries, depending on things like how much experience they have, where they work, and the industry. On average, in India, a PPC Specialist earns Rs.27,368.

 

Are you excited about this?  

Advanced Pay-Per-Click (PPC) Course Content

PPC for Various Business Types
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
Introduction to Psychology of search
The Search Process
he Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group: Example
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Components: Example
Ad Testing
Ad Extensions
Ad Extensions: Example
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Display Network and its Reach
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation Tips
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auction
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Conversion Tracking Mechanisms
UTM Parameters
UTM Parameters: Examples
Different Types of Reports

 

To become a master in Advanced Pay-Per-Click (PPC)?  

Modes of Training

Self-Paced Learning

  • Any time Access to high quality pre-recorded Self faced training videos
  • Learning Management System (LMS) Access
  • Access to self based training materials Developed by Experts

Online Instructor LEAD

  • Online Training by Certified Industry Experts with live session
  • 24X7 Online Assessment and Support
  • 24X7 Lab Access
  • Lifetime LMS Access
  • Fast-track / Regular / Weekend Batches

Corporate Solutions

  • Self-Placed E-Learning and / Or Online Instructor Lead
  • Learning Management System access
  • Enhanced reporting for individuals & teams
  • 24X7 Online Assessment and Support

Faq’s

Our trainers are Highly experienced in Oracle Aapps technical implementing real-time solutions on different Scenarios and Expert in their professionals.

We record each LIVE class session you undergo through this training and we will share the recordings of each session/class.

Trainer will Provide Detailed installation of required software through LMS to the students we support by providing Training and practical in real time experience with all utilities required for completely understanding of this Training.

Yes, there are some group discount are available only if group contain more than 2 Or more participates.

Basic Hard ware requirement is useful to install the Product

We provide Training in a Real Time Projects Oriented

Yes we will Schedule a Demo Session as per the student convenient by sharing LIVE Online Streaming access either through GoToMeeting or WebEx.

If you are enrolled in classes and you have paid fees, but want to cancel the registration for certain reason, it can be done within 48 hours of initial registration. Please make a note that refunds will be processed within 15 days of prior request

As we are one of the Best Oracle Apps technical Online Training Provider we have customer throughout the world wide specially from UK, USA, UAE, Australia, Qatar, Singapore, New Zealand, India, Malaysia, Dubai, Doha, Melbourne, Brisbane, Perth, Wellington, Auckland Middle East Countries and other parts of the world

We are also located in USA Offering Oracle Apps Technical Online Training in Cities like New York, New jersey, Dallas, Seattle, Baltimore, Tempe, Chandler, Scottsdale, Peoria, Honolulu, Columbus, Raleigh, Nashville, Plano, Toronto, Montreal, Calgary, Edmonton, Saint John, Vancouver, Richmond, Mississauga, Saskatoon, Kingston, Kelowna, Houston, Minneapolis, Los Angeles, San Francisco, San Jose, San Diego, Washington DC, Chicago, Philadelphia, St. Louis, Edison, Jacksonville, Towson, Salt Lake City, Davidson, Murfreesboro, Atlanta, Alexandria, Sunnyvale, Santa Clara, Carlsbad, San Marcos, Franklin, Tacoma, California, Bellevue, Austin, Charlotte, Garland, Raleigh-Cary, Boston, Orlando, Fort Lauderdale, Miami, Gilbert.

we also have customers from UK, and also providing Oracle Apps technical training in London, Manchester, Birmingham, Edinburgh, Glasgow, Liverpool.

In India we have customer from Bangalore, Mysore, Hyderabad (Ameerpet), Visage, Chennai, Kolkata, Pune, Mumbai, Delhi, Jaipur, Ahmadabad, Kerala etc…

You can clarify your queries by dialing +91 - 82 9696 0414, +1 (646) 586 - 2969 Or you can send a mail to info@gologica.com. We are ready to clear your enquiries at any time

Advanced Pay-Per-Click (PPC) Course Certification

At the end of this course, you will receive a course completion certificate which certifies that you have successfully completed GoLogica training in Pay-Per-Click (PPC) technology.

You will get certified in Pay-Per-Click (PPC) by clearing the online examination with a minimum score of 70%.

To help you prepare for a certification exam, we shall provide you a simulation exam and a practice exam.

 

Get ahead with GoLogica’s Certification  

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Reviews


Lucas

Gologica’s Advanced PPC Online training was top-notch. The course content was high-quality, and the trainer covered all concepts thoroughly. Overall, a great learning experience with Gologica!

Training Mode

Course Duration - 30 Hours

Hours - 1 Hours/Day

Training Mode - Onlline

Course Duration - 30 hours

Hours - 1 Hours/Day

Training Mode - Online

Course Duration - 30 Hours

Hours - 1 Hours/Day

Training Mode - Online

Interview Questions

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