Introduction:
Salesforce is one of the best CRM platforms available across the world. The organization has had a good journey in reaching up to all these heights. Still, it is improvising itself continuously as per the requirements in this technological world. There are many integrations and features introduced by the giant IT firm, which can boost the statistics of services, sales, marketing, and many other departments. However, they require professionals for the purpose of integration. In 2015, Salesforce introduced an evolution in the product that was named “Salesforce Lightning.”
What is Lighting?
Lighting is defined as a quick splash of energy that emerges during a thunderstorm. Lightning simply means that the user can do integration very quickly. In Salesforce, lightning components provide the user with a framework of client-server that can be used to accelerate application performance as well as development. Also, it is ideal for working with the mobile application of Salesforce. With the help of Lightning Application Builder, all the applications can be made without the need for any coding, and it is faster than ever before. All of this credit goes to the components of custom-built Lightning.
Features of Salesforce Lightning:
Salesforce Lightning can enable the user to experience an entirely evolved way of handling the business. Let’s move right into knowing the features of Salesforce Lightning:
1. Faster Selling:
Customers can get more than 55 new Sales Cloud pages that are coupled with 150+ features in the latest platform of Salesforce Lightning. Unsurprisingly, it is not possible to write all the 150 features in this article. We have come up with five features that are proved to be the most helpful for the representatives who are working on these platforms.
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Quarterly Performance Chart: It offers the user a performance chart for the work quarterly, which is helpful in tracking the growth.
Opportunity Kanban: It can help the user visualize all the records at once. The user will be able to monitor the work effectively, and also, it can plan accordingly.
Assistant: In Salesforce Lightning, a new assistant helps the user get aware of the latest update over the course.
Custom Dashboards: The user can easily customize the dashboard according to the new Salesforce Lightning needs.
Opportunity Workspace: The user can coordinate the teamwork with it.
2. Packed with new technology:
Salesforce Lightning is packed with the latest technological advancements that help the user improvise with your user and the interdepartmental relations. It offers users the facility to use the cloud potential for everything the user does on this platform. Also, Salesforce releases three updates of Lightning every year.
3. Steelbrick Feature:
It is a wonderful feature that is embedded in Salesforce, which is completely constructed on the Lightning infrastructure. Its CPQ enables the Sales Cloud to do all the tasks for trading deals in the business structure by associating with users. With the help of this feature, the user can make voice calls through Sales Cloud directly. It means no matter where the user is using the Salesforce virtues; he is always free to make and receive the calls.
4. Lightning Voice:
For Salesforce, lightning voice is considered as the highlighting feature. It offers a great advantage for the business people by making them associate with the clients. By using Lightning, the user can make the calls easily.
5. CRM on thumbs:
We are talking about Salesforce, which is entirely based on the platform lightning. The Salesforce platform development came in sight to redesign the desktop dashboard experience of Lightning. All the customizations can be made on the platform, which is available on the mobile by using the mobile application of Salesforce.
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6. Outlook Alliance:
When compared to Salesforce CRM, nothing can be better. The Salesforce alliance with Microsoft has taken the management of a business to a whole new level. At present, the user can sign in to the platform of Lightning by using the Outlook account, which means there is hopping between various programs. Moreover, the synchronization of Sales Lightning keeps your contacts and logbooks to date across the Office 365 suite.
7. AppExchange:
At present, only 157 Lightning-ready applications are available on the platform of Salesforce AppExchange. All of these applications are duly pre-integrated and pre-reviewed to work fluently on the platform of Salesforce. With the help of all these applications related to Lightning, the user can experience the consistent client encounter as the user shifts company towards the interface of Lightning. All you require to do is search all the applications with the symbol of “Lightning Ready” on the AppExchange.
8. Lightning Application Builder:
It is undoubtedly the best part of Lightning’s platform evolution. The builder of the Salesforce Lightning Application allows the user to establish without touching the coding. It means that the user doesn’t require a hardcore coder to establish the applications on the platform of Salesforce Lightning; the user has to make some clicks at the right places.
With this feature, anyone in the team can customize all the pages and relocate the components of Salesforce Lightning to pin up all the applications. Actually, there are some sorts of arguments in the Salesforce Lightning application builder that are mentioned below:
- Components are pre-built from Salesforce Org.
- Components from Salesforce Lightning Exchange.
- It is a custom component.
9. Lightning Customer Community:
Concerning the community cloud, the community of the Salesforce Lightning customer has the highest features. It can also work for empowering companies to engage intelligently and rapidly with clients. The community of lightning customers comes with many engagement opportunities that can assist simply your business in acquiring the unparalleled experience of the client.
10. Lightning Snap-Ins:
Developed by using the components of Lightning, the Snap-Ins are considered a helpful feature of cloud lightning. It allows organizations to coordinate the client support directly into the applications and pages.
Conclusion:
These are the top 10 features and benefits of Salesforce Lightning that are attracting customers like a magnet. It is the best CRM available in the present market. Still, if you have any queries regarding Salesforce Lightning, contact Gologica or call 8296960414.