Detailed Information about Salesforce Analytics
What is Salesforce Einstein Analytics?
Salesforce Einstein Analytics is the cloud-based analytical tool that allows Salesforce users to understand, aggregate, and visualize data coming from different locations, such as Salesforce, ERPs, data warehouses, and log files. The aim of Salesforce Einstein Analytics is to solve the challenge of combining all this information to analyze large volumes of data and generate powerful insights. Underneath the covers, the tool works by applying the combination of such techniques as artificial intelligence, machine learning, and predictive modeling.
Salesforce Analytics Cloud:
Salesforce Analytics Cloud is a well known business intelligence software that supports medium and huge scale enterprises for exploring and analyzing data quickly and efficiently. It is a robust and secure cloud-based program that has been powered by Einstein Analytics and Tableau. Using the Salesforce Analytics Cloud, you can rapidly explore the information, and the results will be displayed through various layers of dynamic visualization over underlying information sets. The information representations are also mobile-friendly so you can even check them out on the go and utilize data effectively.
This tool is a comprehensive tool that can reveal the present trends, decline in productivity, and how & why they occurred. It makes it very simple for the managers to mitigate the issues and enhance the overall performance. It has been enhanced for bringing the information of your CRM together.
Features of Salesforce Analytics Cloud:
•Mobile: Salesforce Analytics Cloud is highly mobile-friendly. However, the mobile web app can be downloadable only on iPhones and iPads but the dashboards can be accessed on any device. The clients can view, filter, group, measure, and share the information from their mobile devices. It is very simple to connect, customize, and deploy the data from anywhere, and anytime.
It will take no time to resolve the questions of datasets, and you can share the results with others through your mobile device. This characteristic is highly needed for the field workers especially the client service representatives or marketing teams who are mostly on the field.
•Dynamic Visualization Engine: It has been specially designed for data builders and business clients. The rapid visualization engine will show how one chart is affecting the other. The interactive visuals, quick searches are structured using tools such as groupings, filters, etc. The clients can get knowledge of critical enterprises to make better & informed decisions in the future.
The visuals are not just about charts and color-coded lines. The app also enables clients to make the experience as interesting as possible through quirky, fun stickers.
•Self-Service Access: By using the Salesforce Analytics Cloud, the clients can find solutions for their queries without sending ticket requests to the IT department. They also aren’t required to have any data analytics background nor do they have to wait for days, weeks, or months for the solutions. Earlier process delays and pro-long waiting periods can result in the data becoming of no use when they are finally received.
This tool also enables you to ask ad hoc questions for exploring and gaining insights into your data. There will be visible updates in real-time, and you can use filters and grouping strategies for further slice and dice. With this, you can understand the data at your fingertips.
•Multiple Dashboards: Depending on your business type, there will be multiple and diverse data sources. The Salesforce Analytics Cloud can embrace the information of all forms, structured or unstructured from tools such as ERP, CRM, website, RFID sensors, social media, etc.
The various dashboards can be created for various datasets for addressing your different necessities of information for instance., the success of marketing campaigns and customer service initiatives along with client information like age, gender, and location. You can also get insights about how much time an average client spends time on the website, successful lead sources, etc. Dashboards consolidate different data visualizations into a single view.
•Native Salesforce Integration: Since the Salesforce Analytics Cloud has been built on the Salesforce 1 platform, the complete data will be placed on Salesforce and there will be no synchronization issues. It uses the same sharing and security rules as well. The data can be automated and customized using pre-existing tools, custom data fields, workflow rules, etc.
It is very simple to roll out the upgrades or updates and the data will be securely stored in Salesforce servers in contrast to external servers, until they are exported.
Conclusion:
We have understood the Salesforce Analytics Cloud. It is a great analytics tool for getting insights into your business data and making informed business decisions.
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