What Is Einstein Analytics?
Salesforce Einstein Analytics is a cloud-based analytics tool platform which is offered by Salesforce. It was formerly known as Wave Analytics where this analytic tool was renamed. Being a Salesforce product, it is integrated well with the main Salesforce platform and the data is stored on its own platform. Einstein Analytics is used to get insights for business, data exploration, and visualization. To meet the requirements of a changing business which is being a native of Salesforce Einstein Analytics is secure and scalable. From the application exchange, we can add more functionality to analytics. Salesforce Einstein Analytics gives deeper insights from large and complex data than pre-built reports and dashboards in Salesforce CRM. Reports and dashboards have limitations. With Einstein Analytics, from external sources, we can import data and Salesforce into datasets where analytics stores data. It also creates customizable analytics applications. Analytics gives tools to prepare data, explore data, define logic in the data flow, and design dashboards.
You can access Einstein Analytics from Salesforce as it is integrated very well with the Salesforce platform. Users can access Einstein Analytics via the Analytics tab or through the Analytics Studio applications from the Application Launcher. They may not even be aware that they are exploring Einstein Analytics dashboard vs standard dashboard. User’s permissions are granted through a Salesforce permission set which is defined on their Salesforce users’ records.
Why do we need Einstein Analytics?
Salesforce platform offers brilliant reporting capabilities in comparison to the rest of the CRM market, well it is not designed to analyze complex and large data. That is where Einstein Analytics comes into the picture wherewith these data manipulation and visualization capabilities, you can explore large and complex datasets quicker and easier. You will have to create reports that use a similar data source as the maximum four object relationships for a report type or to build a dashboard that is familiar with all limitations of Salesforce reporting and dashboards all these are considered if you are a Salesforce admin or reporting analyst. These limitations will for sure disappear when using Einstein Analytics instead you can build this advanced logic into the data flow.
Sales Analytics
Analytics helps the sales team with daily updates on sales data. The team gets alerts on new opportunities that have the potential to get converted. They also get updates to perform actions like making a call. Managers can see the performance of the team on dashboards with various reports as components in them. As the data is presented with details on KPI, the team becomes deal accelerators.
Sales analytics helps with the below-listed analysis:
- Sales productivity
- Customer trends
- Closed/won business by geography
- Performance by-product and lead source
- Historical analysis
- Team performance
- Pipeline trending
- Business review
Service Analytics
Service agents get engaged with customers by taking frequent surveys & instant feedback. This helps the service team to act on the updates and changes fast. As the data with KPI, CSAT, and the average time to handle cases and calls are presented and placed in one place, it gives the team and managers a way to coach the areas that need improvement.
Service analytics helps with the below-listed analysis:
- Agent performance
- Predictive CSAT
- Escalations
- Channel analytics
- Case duration
- FCR & SLAs
- Calls per day
- Backlog causes
- Case volumes
- Knowledge analytics
Marketing Analytics
The marketing team mainly focuses on the customer’s brand experience. With analytics, we can get insights into marketing channels through which agents get in touch with customers and improve engagement. Analytics gets updated on actionable attributes and pipelines. We have apps on application exchange for marketing cloud which help in doing the jobs smarter and faster. Marketing analytics helps with the below analysis:
- Funnel analysis
- Campaign analysis
- Lead conversion rates
- Marketing channels
Benefits of using Einstein Analytics
Following are enlisted below:
- Improved and accurate reporting.
- Valuable business insights.
- It can get a Competitive analysis.
- Has a Better data quality.
- Identifying market trends.
- Increased operational efficiency and revenue.
- It trends as it is important
- Identify performance problem which needs attention.
- Can be viewed visually using dashboards.
- Awareness of customer habits & increased customer satisfaction.
- Used for internal audits.
How Much Does Einstein Analytics Cost?
Salesforce offers a free trial to Einstein Analytics and Einstein Analytics plus for a couple of days, after which we can subscribe to the service and pay with a monthly or even multiyear payment option. Einstein Analytics is a subscription-based process. To help users and employees to get training on Einstein Analytics, Salesforce has multiple channels and it provides support based on the plan they have opted for. If any extra add-ins are needed one should pay annually for utilizing them. Einstein Analytics Predictions is that for automated discovery and predictive insights the pricing would range around $75 USD per user for every month which is billed annually. The second is Einstein Analytics growth which is a complete Einstein Analytics platform for all your data it would be billed annually at $125 USD per user per month. They are two solutions offered by Salesforce for Analytics to empower businesses we can utilize Salesforce CRM Einstein Analytics and Tableau.
Conclusion
Salesforce Einstein Analytics is an application with datasets, stories, dashboards, and lenses. Fast to deploy and customizing it we have prebuilt applications for sales, services, and marketing, we can also build new applications for new business use cases. Based on hard facts and predictions business leaders can make decisions with Einstein Analytics. Creation of dynamic visuals and custom dashboards, drills can be done into data. Salesforce Einstein Analytics Training at Gologica will give you the best skill & knowledge of Salesforce analytics. Learning the best analytics and tools like an expert in managing datasets easily for large companies in reality. Using a cloud platform it is useful to send various CRM updates to its clients. It also includes a collection of AI technologies. Salesforce Analytics Training provides an in-depth knowledge of building, exploring, and visualizing data, building analytics dashboards, etc. Gologica Salesforce analytics training lets you know the impact of enabling analytics throughout the course. Happy Learning!!
Author Bio
Kavya Sathvik, A content strategist at Gologica. She has 2 years of experience in content writing. Passionate about writing technical content and also creating effective content strategy for a brand or blogs. Contact her: Linkedin