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Advanced Digital Marketing Certification Program

Learners: 240   |   Duration: 75 Hrs   |   Reviews 15 ( 4.6 )

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.These all things can be possible by learning it, GoLogica offering training on Digital Marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.


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About Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.As digital platforms are increasingly incorporated into marketing plans and everyday life and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

What you will learn in Digital Marketing training?

Web Marketing

Social media

Google search console

Google Analytics

Google Adwords

Remarketing

Data Analysis

Measurements

Who should take Digital Marketing training?

Marketing Professionals

Business Professionals

Data Analysts

Trainers who have experienced in Web Designing

Trainers who have experienced in Web Development

What are the Prerequisites for taking Digital Marketing course?

There are no pre-requisites for learning digital marketing.

Why should we go for this Digital Marketing Digital Marketing course?

This digital marketing course will not only help learners stand out and polish their existing skillset in the marketing domain, but it will also help them take that necessary leap to bigger and more ambitious roles.Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.


Salary as per Market

The the average pay for a Digital Marketing Executive is Rs 367,532 per year for freshers.

 

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Digital Marketing Course Content

Digital marketing and SEO are two of the most important aspects of online marketing. At GoLogica, we offer a comprehensive course that covers both of these key areas. Our digital marketing course will teach you the basics of online marketing, including how to create and implement effective campaigns, how to track and measure results, and how to optimize your campaigns for maximum ROI. You'll also learn advanced SEO techniques that will help you rank higher in search engine results pages, drive more traffic to your website, and improve your conversion rate.


Introduction to Digital Marketing

Fundamental Concepts of Digital Marketing
Introduction to Digital Marketing
History of Digital Marketing
Developing and Nurturing a Digital Culture
Where is Digital Marketing Headed
Global Impact of Digital Marketing
Customer Lifecycle
Acquisition
Engagement
Conversion
Onboarding, Retention, and Expansion
Marketing Technology
Mobile and IoT
Analytics
Challenges of an Offline-Online Experience
Search Engine Optimization Foundations
SEO Introduction
How Search Engines Work
Types of SEO
Keyword Research and Competitive Intelligence
On-Page Optimization
Off-Page Optimization
Duplicate Content
Design and Architecture
Local SEO
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines
SEO Tools
How to Build a Successful Career in SEO
Search Engine Optimization Foundations Quiz
Advanced Search Engine Optimization
Introduction to SEO
How Search Engines Work
Keyword Research
On-Page Optimization
Website Management and Optimization
Off-Page SEO
Planning A New Website
Market Your Optimized Website
Analytics and Measurement
What’s Next-Learning Path

GoLogica's Advanced Pay-Per-Click course is designed to help students master the art of paid advertising on the internet. The course covers a wide range of topics, from the basics of setting up a campaign to advanced strategies for optimizing results. Students will learn how to research keywords, create ad copy that is effective and engaging, and track and measure the performance of their campaigns. The course also covers topics such as remarketing and managing large-scale campaigns. By the end of the course, students will be able to confidently manage their own pay-per-click campaigns and achieve the best possible results.


Foundation PPC
Introduction
Introduction to Pay-Per-Click
Psychology of Search
Search Ads and Keyword Targeting
Increasing Reach with Display Networks
Reaching Target Audiences
The Buying Funnel
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy
Reporting and Tracking
Advanced PPC
Psychology of Search
Buying Funnel
Understanding Keyword Organization
Keyword Match Types
Negative Keywords and Managing Search Terms
Keyword Research
Creating Compelling Ads
Advanced Ad Features
Ad Testing
Ad Extensions
Campaign Types, Budget, and Reach
Location and Language Targeting
Introduction to Audience Types
How to Segment Data and Create Lists
Using Audience Lists to Reach Customers
Introduction to the Display Network
Display Targeting Options
Display Ad Formats
Setting And Measuring Goals
Bidding and Attribution
Reporting and Testing
Ad Group Organization
Campaign Organization
Working with Multiple Accounts
Introduction to Quality Score
Working with Quality Score
Quality Score Diagnosis and Pivot Tables
Setting Up Your PPC Strategy
Creating Your Account
Managing Your Account
Shopping and Video Campaigns
Automation and Other Tools

The Advanced Web Analytics course offered by Gologica is a comprehensive and detailed course that covers all aspects of web analytics. The course is designed for those who want to gain a thorough understanding of web analytics and how it can be used to improve website performance. The course covers topics such as web analytics concepts, data collection, data analysis, and report generation. The course also includes a hands-on component, which allows students to put their knowledge into practice.


Foundation Web Analytics
Introduction to Digital Analytics
Organizational Maturity
Building Blocks
Managerial Perspectives of Digital Analytics
Key PerformanceIndicators
Segmentation
The Analysis Process
Marketing Management
Experimentation and Testing
Reports and Dashboards
The Digital Analytics Stack
Digital Analytics Foundations Quiz
Advanced Web Analytics
Introduction to Digital Analytics
Building Blocks
Fundamentals of Digital Analytics
Business Perspective Methodology
Lean Six Sigma
Data Analysis Fundamentals
Analysis Perspective: Providing Insights
Enabling Capabilities
Managing Analytics
Audience Acquisition
Behavior Conversions
Onboarding Retention and Expansion
Advocacy Privacy and Ethics
Wrapping Up

The Advanced Social Media Marketing course offered by GoLogica is an excellent way to learn the latest techniques and strategies for promoting your business on social media. The course covers a wide range of topics, from creating effective content to managing your social media channels and analyzing your results. You'll come away from the course with a solid understanding of how to use social media to achieve your marketing goals.

Social Media Foundations
Introduction to Social Media
Social Media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising
Advanced Social Media Marketing
Introduction to Social Media
Building a Sustainable Social Media Strategy
Converged Social Media
Content Marketing in a Social Media World
Visual Social Media
Understanding and Sparking Social Sharing
Storytelling as an Essential Part of Your Social Narrative
Influencer Marketing and Online Reputation
Management Social Media Selling
Social Media Measurement

 

To become a master in Digital Marketing?  

Modes of Training

Self-Paced Learning

  • Any time Access to high quality pre-recorded Self faced training videos
  • Learning Management System (LMS) Access
  • Access to self based training materials Developed by Experts

Online Instructor LEAD

  • Online Training by Certified Industry Experts with live session
  • 24X7 Online Assessment and Support
  • 24X7 Lab Access
  • Lifetime LMS Access
  • Fast-track / Regular / Weekend Batches

Corporate Solutions

  • Self-Placed E-Learning and / Or Online Instructor Lead
  • Learning Management System access
  • Enhanced reporting for individuals & teams
  • 24X7 Online Assessment and Support

Faq’s

Our trainers are Highly experienced in implementing real-time solutions on different Scenarios and Expert in their professionals.

We record each LIVE class session you undergo through this training and we will share the recordings of each session/class.

Trainer will Provide Detailed installation of required software through LMS to the students we support by providing Training and practical in real time experience with all utilities required for completely understanding of this Training.

Yes, there are some group discount are available only if group contain more than 2 Or more participates.

Yes. All the training sessions will be a LIVE Online Streaming using either through GoToMeeting or WebEx You will be shared with live meeting access while Session Starts

We provide Training in a Real Time Projects Oriented

Yes we will Schedule a Demo Session as per the student convenient by sharing LIVE Online Streaming access either through GoToMeeting or WebEx.

If you are enrolled in classes and you have paid fees, but want to cancel the registration for certain reason, it can be done within 48 hours of initial registration. Please make a note that refunds will be processed within 15 days of prior request

As we are one of the Best Online Training Provider we have customer throughout the world wide specially from UK, USA, UAE, Australia, Qatar, Singapore, New Zealand, India, Malaysia, Dubai, Doha, Melbourne, Brisbane, Perth, Wellington, Auckland Middle East Countries and other parts of the world

We are also located in USA Offering Online Training in Cities like New York, New jersey, Dallas, Seattle, Baltimore, Tempe, Chandler, Scottsdale, Peoria, Honolulu, Columbus, Raleigh, Nashville, Plano, Toronto, Montreal, Calgary, Edmonton, Saint John, Vancouver, Richmond, Mississauga, Saskatoon, Kingston, Kelowna, Houston, Minneapolis, Los Angeles, San Francisco, San Jose, San Diego, Washington DC, Chicago, Philadelphia, St. Louis, Edison, Jacksonville, Towson, Salt Lake City, Davidson, Murfreesboro, Atlanta, Alexandria, Sunnyvale, Santa Clara, Carlsbad, San Marcos, Franklin, Tacoma, California, Bellevue, Austin, Charlotte, Garland, Raleigh-Cary, Boston, Orlando, Fort Lauderdale, Miami, Gilbert.

In India we have customer from Bangalore, Mysore, Hyderabad (Ameerpet), Visage, Chennai, Kolkata, Pune, Mumbai, Delhi, Jaipur, Ahmadabad, Kerala etc…

You can clarify your queries by dialing +91 - 82 9696 0414, +1 (646) 586 - 2969 Or you can send a mail to info@gologica.com. We are ready to clear your enquiries at any time

Digital Marketing Course Certification

At the end of the course, you will receive a course completion certificate stating that you have successfully completed GoLogica training in Digital Marketing technology.
You will get certified in Digital Marketing by clearing the online examination with a minimum score of 70%.
To help you prepare for a certification exam, we will provide you a simulation exam a practice exam.

 

Get ahead with GoLogica’s Certification  

Reviews

 

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Reviews


Hariharan

Must be giving more materials to reference, more uncertainty elucidation classes must be directed.

Venu Gopal

A decent and helpful course for the present era individuals who are occupied with Marketing , can take up this for enhancing their abilities.

McLarry

This site must be perceived and acknowledged more. They give a decent quality instruction which is exceptionally helpful to many out there.

Rinju Bobby

Good course and overall satisfied.

sandya

The course structure was awesome. After attaining the Gologica Digital marketing online Training, now I look forward to beginning my career in it. I appreciate the level of details put into the course material.

Ganesh

GoLogica is one of the best training institutes for digital marketing course .The trainers here are very friendly and supportive. The best part of this institute is the practical training which they provide to trainees.

Manisha

I am extremely satisfied with the training I received at GoLogica. . The course content is also very comprehensive and covers all the important aspects of digital marketing. Overall, the training at Gologica is very beneficial for the students

sharon

Digital marketing training at GoLogica is very helpful for people who want to make their career in this field. The trainers are very experienced and have in-depth knowledge of the subject.They provide practical training which helps the studens

Adam Jr

GoLogica’s digital marketing training 100% placement reviews are among the best in the business, and their teams of experts are passionate about helping students reach their full potential.With a wide range of courses and programs to choose from.

Kranthi

The faculty at Gologica was very experienced and knowledgeable, and they imparted the training in a very professional manner. I would recommend Gologica to anyone who is looking for a good digital marketing training program.

Manisha

I am extremely satisfied with the training I received at GoLogica. . The course content is also very comprehensive and covers all the important aspects of digital marketing. Overall, the training at Gologica is very beneficial for the students

ravi

If you’re looking for a digital marketing training program, gologica is a great option. Their curriculum covers everything from SEO and social media to email marketing and Google Analytics, and the instructors are all experienced professionals

nivekasha

The training was very comprehensive and helped me to understand the concepts of digital marketing. The placement assistance was very helpful in getting me placed in a good company. Overall,I am very satisfied with the placement provided by GoLogica

suresh

I did the GoLogica digital marketing program myself and can attest to its effectiveness. I learned a ton of useful information and gained a lot of practical experience that I was able to put to use right away in my job. thank you GoLogica team

Akash podeti

The training was really good as the trainers were really experienced and helped me get my certification in a very short time. I recommend it because it has a good track record of placing its students in good companies.

Training Mode

Course Duration - 75 Hrs

Hours - 1hr/day

Training Mode - Online

Course Duration - 18 Weekends

Hours - 2hr/Day

Training Mode - Online

Course Duration - 35 Days

Hours - 2hr/Day

Training Mode - Online

Interview Questions

Demo Video