24 Must-Have Digital Marketing Tools in 2022

You in all likelihood already understand how necessary social media advertising and marketing are today. According to We Are Social, there are extra than 3.7 billion lively web customers and 2.8 million world social media customers — that means expansive digital advertising options. But how can you make your digital media campaigns as environment-friendly and nice as possible?

For starters, familiarize yourself with the apps, tools, and different assets below. Then reflect on the consideration of turning into a Digital Marketing Certified Associate.

Digital Marketing Tools You Should Consider

Email Marketing

• MailChimp

Overview

MailChimp is a web-based email advertising service. In addition to sending advertising and marketing emails like newsletters, you can create centered campaigns and automatic messages. It affords templates that can be custom-made as nicely as several selections for sending emails.

Features

• Customizable varieties and templates
• A/B testing
• Social media plug-ins
• Automation workflows
• Multiple campaigns
• Real-time reports
• Tutorials

• HubSpot Sales

Overview

Focused on the income procedure as a whole, HubSpot Sales approves you to create and share e-mail templates. Every lead’s contact info, electronic mail leads, and clicks get logged automatically.

Features

• Automated emails, together with follow-up emails
• Works with Gmail, G Suite, and Outlook or Office 365 for Windows
• Email tracking, consisting of open, click on; and reply data
• Customizable templates

Social Media Management

• Buffer

Overview

Buffer makes managing your social media easy. Nicknames like “The Siri of Social Media” and “Social Media Assistant” have been utilized by Buffer. It approves you to optimize your posts on Facebook, LinkedIn, App.net, and Twitter, via scheduling them in advance; Buffer posts them at the first-class time based totally on time zone.

Features

• The free trial length for paid plans
• Detailed analytics
• Multiple social networks
• High safety with two-step login
• Posts the equal message to all systems or customizes for each

• Sprout Social

Overview

Sprout Social affords options for social media management, marketing, analytics, and consumer service. It’s built-in with Facebook, LinkedIn, Twitter, Google+, and more. You’ll get great data throughout all of your interlinked social networking sites. Sprout Social has emerged as a fantastic pressure in the social media world in a quick time.

Features

• Social media dashboard
• Link overall performance analysis
• may display contact information and demographics for Twitter followers
• Discover clients using activity or via location
• Monitor competitor activity
• Customer relationship administration tools
• Integrated analytics
• Free trial

• Wyng (formerly Offerpop)

Overview

Wyng lets you configure and customize digital, mobile, and social campaigns. It additionally lets you view and manipulate user-generated content material and a lot more.

Features

• Integrate with different company platforms, such as Experian and Sprout Social
• Build customized configurations with the usage of open-source technology
• Auto-response in real-time
• Customizable templates
• Preview rendering for mobile, pill and laptop devices
• Real-time reports

• Nanigans

Overview

Nanigans gives “profit-driven advertising and marketing automation” designed for in-house advertisers. Founded in 2010, the agency helps entrepreneurs acquire social and cell overall performance advertising dreams through the use of workflow automation, predictive optimization, and more.

Features

• Official accomplice of Facebook, Instagram, and Twitter
• Industry-leading marketing automation software
• 100-plus reporting attributes
• Cross-channel ROI (return on investment) automation

• Facebook’s Power Editor

Overview

An effective device designed for better Facebook advertisers, Power Editor lets you create, edit and submit a couple of commercials at once. Facebook’s Ad Manager is for beginners; Power Editor is an extra superior and high-quality way of managing ads.

Features

• Manage many commercials simultaneously
• Import advertisements with the use of Excel
• Find what you choose shortly the usage of search filters
• Works with Chrome, Firefox, Internet Explorer, and Edge

Analytics

• Google Analytics

Overview

Google Analytics is a complete freemium internet analytics provider reachable to absolutely everyone with a Google account. It helps you recognize your web page customers and parent out which digital campaigns are working and which aren’t.

Features

• Custom reports
• Cross-device data
• Segmentation for evaluation of subsets
• Built to work with Google’s different media and writer products

• Kissmetrics

Overview

A web-based solution, Kissmetrics helps in analyzing, recognizing, understanding, and bettering the metrics that force online business. The largest distinction between it and Google Analytics is that personal conduct is extra available on a multisession basis.

Features

• Real-time tracking
• A/B testing
• Funnel and cohort reports
• Design editor
• Behavior campaigns and behavioral comparisons
• Software Integration
• Revenue reports

Task and File Management

• Trello

Overview

All entrepreneurs can gain from Trello, which is a software program developed for managing projects. It has playing cards that are like sticky notes that you can organize aboard. A man or woman card has deadlines, checklists, images, colored labels, attachments, and notes from any others sharing the board with you. There is no restriction to the number of boards you can have.

Features

• Collaborate with others in real-time
• For organizations of all sizes
• Integrate apps into the workflow
• Offers e-mail notifications and a pastime log
• Attach photographs and drawings

• Dropbox

Overview

Dropbox is a device for sharing, saving, and syncing files. Files saved on Dropbox can be accessed from somewhere around the world, along with on cell devices, and can be shared with humans who don’t have a Dropbox account.

Most electronic mail offerings restrict the dimension of attachments, which means massive documents typically can’t be dispatched over e-mail. Photos, videos, Word documents, presentations, and spreadsheets can all be backed up and shared with the usage of Dropbox.

Features

• File storage and sharing
• Accessible from any device
• Preview ability
• Automatic updates
• Simple link sharing using email, chat, or textual content message
• Online backup and file recovery
• Offline access

• Evernote

Overview

Evernote didn’t take long to carve out an area of interest for itself in the world of digital marketing. The software is designed for note-taking and archiving. You can additionally put collectively net articles and store images, and share the whole thing with your team. The app is handy on a variety of devices. Once you make a note, you can get admission to it from anywhere.

Features

• Web clipping support
• Edit prosperous textual content and sketches
• For cellular and laptop devices
• Store notes, internet clips, files, and images
• Record audio
• Share notes and collaborate on files

SEO

• Raven

Overview

Reports are what inform you if a marketing campaign is working and if objectives are being met —report era and presentation take up a sizable quantity of a marketer’s time. Raven is a Website positioning toolkit that makes developing advertising reviews easier. It additionally helps you research, monitor, and manipulate your social media, content, pay-per-click (PPC), and search engine optimization (SEO) campaigns.

Features

• Automated advertising reports
• More than 20 information connectors, inclusive of Google Analytics and Facebook Ads
• Site auditor tool mechanically crawls websites to collect data
• Create limitless campaigns
• Very user-friendly
• Free trial

• Visual Website Optimizer

Overview

Visual Website Optimizer lets you create quite a several variations of your internet site and landing pages to see which would generate the most sales. You can request a demo.

Features

• A/B testing
• Split URL and usability testing
• Behavioral and geographical targeting
• Revenue tracking
• Plug-ins and integration
• Real-time reports

• Moz

Overview

Moz started as a website positioning consulting organization in 2004. It gives Moz Pro and Moz Local to assist you to enhance search rankings to get greater views and customers. Moz Pro is “the search engine optimization toolset that’s received it all: keyword research, hyperlink building, website audits, and web page optimization,” by the website, whilst Moz Local helps with SEO-integrated enterprise listings.

Moz Pro Features

• Industry-leading search engine optimization metrics
• Many rating tools
• Site audit device identifies errors
• User-friendly analytics
• Free trial

• SEMrush

Overview

Your efforts in the areas of SEO, PPC, social media, content, and public relations can be maximized with the aid of SEMrush. It affords information on matters like best-performing posts, overall performance versus the competition, approach analysis, and trending topics.

Features

• Analytics cowl organic, marketing and key-word lookup, and more
• Data visualizations for quickly aggressive analysis
• Site audit
• Brand Monitoring
• Position tracking

Content Marketing

• BuzzSumo

Overview

When you’re developing your advertising and marketing strategy, you’ll want to appear for what is trending on websites and what is clicking with your audience. BuzzSumo is a device that ranks content material shared on social media websites based totally on the number of hits it gets. You can without problems locate who the most influential content material curators or aggregators are inside any niche.

BuzzSumo additionally gathers facts on the industry’s influencers alongside their related websites. When used accurately and paired with some of the different equipment on this list, the probabilities are endless.

Features

• Content insights, alerts, curation, discovery, and analysis
• Influencer amplification available
• Competitor evaluation and comparisons
• Social one-way links and advertising and marketing filters
• Open API

• Kapost

Overview

Content advertising and marketing are big. And Kapost is a device that combines a world-class software program and professional carrier to assist you supply content material that receives results. It’s designed to assist you to manipulate the complete content material advertising process, from planning to ideation to manufacturing and at the end to distribution and analytics.

Features

• More than 60 out-of-the-box integrations
• Open API
• Plenty of aid via consulting offerings and more
• Customizable content material dashboard and workflow
• Cross-channel content material overall performance metrics
• Automated electronic mail notifications
• Can manipulate videos, weblog posts, e-books, white papers, presentations, emails, touchdown pages, and webinars

Visual Marketing (Images and Videos)

• Piktochart

Overview

Piktochart helps you create professional-looking infographics even if you have no format experience. The device presents over a hundred templates that you can personalize or simply fill out.

Features

• More than 600 professionally designed templates
• Very straightforward interface
• Library of greater than 4,000 pix to use
• Import statistics from Excel or Google Spreadsheets or Survey Monkey

• Vimeo

Overview

The fantastically famous Vimeo website online is a platform that lets you view, upload, and share videos. It has primarily authentic content material rather of TV suggestions and movies.

Features

• Can embed your very own emblem into the video (Pro version)
• No advertisements earlier than the video, in contrast to YouTube
• Supportive community
• Fewer movies than on YouTube, so much less opposition for viewers

• Unbounce

Overview

Unbounce helps you build, publish, and take a look at touchdown pages. The web page affords an easy-to-use editor to create high-conversion touchdown pages.

Features

• Landing web page and overlay templates
• Real-time stats
• A/B testing
• Lead technology tools
• Multiuser and purchaser management
• Integrations
• Text alternative robotically modifications are chosen key phrases to shape these used in
• search queries
• Free trial

• GoToMeeting

Overview

Meetings and calls with customers are a given, however, you don’t have to be there in person. Video-conferencing software program GoToMeeting lets you have conferences online, making it convenient and low in cost to collaborate with colleagues and interact with customers.

Features

• Access to on-the-spot conferences with a single click
• One-time scheduled and habitual meetings
• Seamless audio
• Recording option
• Integrated scheduling with Microsoft Outlook
• Use with a Mac, PC, iPad, iPhone, or Android device.
• Free trial

Automation Software

• Pardot

Overview

Pardot is a web-based advertising and marketing software program that helps you streamline lead administration and create and song online campaigns. It gives modules for constructing and managing factors like types and touchdown pages.

Features

• Customizable templates
• Email trying out with computerized CAN-SPAM compliance
• Lead scoring, grading, and management
• Tracking and analytics
• Top-notch purchaser support
• Real-time income alerts

• Marketo

Overview

Marketo payments itself is a “world leader in advertising automation for agencies of any size.” It’s a pioneer in innovation and presents a variety of products; it additionally lets you faucet into the perception of specialist entrepreneurs via its Marketing Nation.

Features

• Easily construct and scale automatic advertising campaigns
• Explains search marketing, touchdown pages, net personalization, and more
• Integrations
• Analytics
• A/B testing
• Ad concentrated on cellular engagement